Toshiba

Toshiba reached business and technology decision makers with Sharethrough Ad Manager



Toshiba launched a native advertising campaign with Sharethrough to distribute its earned and owned media, including videos, blog content and infographics. All of Toshiba’s different pieces of content were transformed to in-feed native ads with real-time-templating technology.

Goal

Reach decision makers in the business and technology industries.

Client Toshiba
Industry Technology
Sharethrough Ad Type Content Engagement Ad

Challenge

Toshiba has an extensive library of content, including videos, blogs, infographic and whitepapers. Toshiba wanted to go beyond traditional digital marketing and test new in-feed, native ads.

Approach

Toshiba selected Sharethrough Ad Manager (SAM) to run Sharethrough Ads that take existing content, transform the content into a native ad and dynamically match the look and feel of every publisher site. In total, Toshiba ran 24 pieces of content, including videos and articles.

They leveraged platform features including:

Cross-platform targeting to mobile, tablet and desktop

Channel targeting with premium publishers in news, technology and business, including Forbes

Auction based bidding on the Sharethrough Exchange

Results

Toshiba maintained a high mobile engagement rate throughout the campaign. This helped Toshiba confirm native advertising is effective for B2B branding.

.78%

Engagement rate on Sharethrough ads

.14%

Mobile display ads