Hillshire Snacking used native ads and 360-degree video to bring elevated snack experiences to life.
Hillshire wanted to reach upbeat food explorers who appreciate good food and good entertainment.
How could Hillshire create an exclusive experience for consumers that felt as immersive and exciting as a real event?
Hillshire used native ads and footage from 360-degree video to invite viewers into an experience with fire dancers, origami artists and wine glass orchestras.
With Sharethrough’s Video View Ads, Hillshire’s videos played instantly as they read premium sites: Cooking Light, Food Network, Tastemade and Serious Eats.
increase in efficiency from a biddable platform
instant play videos
hours of time spent with content
Instant Play Efficiency
Video View Ads are the best bang for your buck. The auction model allowed for 66% more views.
Make the first 5 seconds great. Your audience drops away after watching the first quarter of the video.
Keep it short and sweet. Users are exploring content and keeping videos at 30 seconds or less helps to maintain audience attention.