Hillshire

Hillshire Snacking used native ads and 360-degree video to bring elevated snack experiences to life.



Goal

Hillshire wanted to reach upbeat food explorers who appreciate good food and good entertainment.

Client Hillshire
Industry Food & Beverage
Sharethrough Ad Type Video View Ad

Challenge

How could Hillshire create an exclusive experience for consumers that felt as immersive and exciting as a real event?

Approach

Hillshire used native ads and footage from 360-degree video to invite viewers into an experience with fire dancers, origami artists and wine glass orchestras.

With Sharethrough’s Video View Ads, Hillshire’s videos played instantly as they read premium sites: Cooking Light, Food Network, Tastemade and Serious Eats.

> VIEW DEMO

Results

66%

increase in efficiency from a biddable platform

868K

instant play videos

6,561

hours of time spent with content

Instant Play Efficiency

Insights

1

Video View Ads are the best bang for your buck. The auction model allowed for 66% more views.

2

Make the first 5 seconds great. Your audience drops away after watching the first quarter of the video.

3

Keep it short and sweet. Users are exploring content and keeping videos at 30 seconds or less helps to maintain audience attention.